Google Business Profiles now lets restaurants opt out of third-party delivery options, Search Engine Roundtable reported in its October 30, 2026, recap. The control gives restaurants direct say over whether third-party ordering providers appear on their profiles, alongside the wider rollout of restaurant ordering-provider controls reported in the same period.
Previously, a restaurant profile could surface ordering links from third-party providers whether or not the restaurant wanted them there, creating confusion for customers and commission costs for owners. The opt-out lets restaurants remove those providers from their own profiles, so the ordering path reflects the restaurant choice rather than the platform default.
The change pairs with Google giving restaurants direct control over ordering providers on their profiles more broadly. Together, the controls shift ordering from a platform-assembled list to an owner-curated one, which is a meaningful gain in autonomy for businesses whose margins are directly affected by delivery commissions.
Third-party delivery commissions can take a large share of an order value, and customers who order through a third party may never become direct customers of the restaurant. A profile that defaults to third-party ordering therefore taxes the restaurant on its own discovery, since the customer found the restaurant through search but paid through an intermediary.
The opt-out does not remove third-party delivery from the market; it removes it from the restaurant's own profile unless the restaurant wants it there. Restaurants that value the third-party reach can keep the providers, while restaurants that prefer direct orders can now enforce that preference where customers actually find them.
First, check the ordering section of every restaurant profile you manage and confirm the providers listed match the owner's current preference. Profiles set up years ago may still list providers the owner no longer uses, and the opt-out is only useful if someone actually applies it.
Second, make the direct ordering path excellent before removing alternatives. A customer who cannot order through their preferred provider needs a direct path that is at least as easy, or the opt-out costs orders instead of saving commission. Update menus, hours, and ordering links together, so the profile change is part of a coherent direct-ordering strategy rather than a lone toggle.
The restaurant opt-out is part of a larger local SEO shift toward direct relationships. Just as publishers are building email and app channels to reduce search dependence, restaurants are building direct ordering to reduce delivery-platform dependence. The profile control is one tool in that shift, but the strategy behind it matters more: a direct channel only works if customers know about it, trust it, and find it as easily as the third-party option.
Local SEOs should therefore treat the opt-out as the start of a project, not the project itself. Update the profile, promote direct ordering on the premises and on packaging, and make the direct experience excellent, with accurate menus, clear pricing, and reliable fulfilment. A restaurant that opts out without building the direct alternative will lose orders; one that builds the alternative first will keep the margin and the customer relationship.
Restaurants should also review the rest of their profile while making this change, since ordering controls sit alongside menus, hours, photos, and reviews that together decide whether a searcher orders at all. A profile with an updated ordering section but a stale menu will still lose the order. Treat the opt-out as a prompt for a full profile refresh, not as an isolated toggle.
Sources: Search Engine Roundtable video recap, October 30, 2026.
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