A new Promotions offers section within Promotions in Google Ads lets advertisers filter promotions by three statuses, offered, expired, and invalidated, Search Engine Roundtable reported on November 2, 2026. The feature was spotted by Thomas Eccel. It is a small interface change, but for advertisers running seasonal offers it answers a question that previously required digging: which of my promotions are live, which have ended, and which were ruled out?
The new section sits within Promotions in Google Ads and adds filtering by status. Advertisers can now view promotions in three groups: those offered, those expired, and those invalidated. That simple split turns a single mixed list into a usable report, where each promotion's current state is visible at a glance rather than buried in detail.
For advertisers managing many promotions across campaigns, that visibility is the whole point. A promotion that has expired but is still assumed to be live can waste budget or confuse reporting, while a promotion that was invalidated without being noticed can leave a campaign running without the offer customers were promised. Filtering by status makes both problems visible before they cost money.
Each status tells a different story. Offered promotions are the live ones, the offers currently available to customers and currently affecting auction behaviour and ad messaging. Expired promotions are finished, and their history is useful for reporting but should no longer influence decisions about current campaigns.
Invalidated promotions are the most important group to watch. An invalidated promotion is one that did not pass muster, and an advertiser who does not notice the invalidation may keep running ads that reference an offer that is not actually available. Catching invalidations early protects both budget and customer trust, since an advertised offer that cannot be honoured is worse than no offer at all.
The timing is useful. The holiday season brings a surge of promotions, discount codes, and limited-time offers, and the volume makes manual tracking error-prone. A filterable report lets an advertiser audit all promotions quickly before a peak period, confirm that the intended offers are live, and remove or fix anything that expired or was invalidated.
Advertisers should build that audit into their pre-peak checklist. Before Black Friday and the December rush, filter by each status, confirm the offered list matches the intended offers, investigate every invalidated entry, and archive expired promotions so they do not clutter reporting. A few minutes in the new section can prevent a week of running the wrong offer.
The feature also fits a broader pattern in Google Ads: more granular, filterable reporting for specific advertiser workflows, rather than one-size-fits-all tables. Promotion management is a distinct task with its own lifecycle, and giving it its own filtered view recognises that advertisers manage offers as a portfolio, not as an afterthought to campaigns.
Advertisers should expect more of these focused reports, and should use them as they arrive rather than sticking to old manual workarounds. The advertisers who adopt each new reporting view early tend to catch errors sooner, and in promotion management, catching an error sooner is often the difference between a fix and a refund.
Small advertisers benefit just as much as large ones, because promotion mistakes hurt smaller budgets proportionally more. A single invalidated offer left running through a peak weekend can consume a meaningful share of a small monthly budget while delivering frustrated customers instead of sales. Checking the new section takes minutes and protects the budget that matters most, which is the one with the least room for error.
Finally, advertisers should share the new report with anyone else who touches promotions, from ecommerce managers to customer support teams. When support staff know which offers are live and which were invalidated, they can answer customer questions accurately instead of promising an offer that no longer exists, and that consistency is worth as much as the reporting clarity itself.
Sources: Search Engine Roundtable, November 2, 2026, reporting the new Promotions offers section spotted by Thomas Eccel.
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