Laws.com is one of our own sites. This case study shows its SEO traffic — straight from Google Search Console, data through November 3, 2026 — and nothing else. The headline: 70,939 clicks and 28,740,521 impressions in 12 months. Clicks surged in late October 2026, peaking November 2 at 1,828 clicks in a single day. Impressions moved the other way over the year: they fell. Both trends are shown below, plainly.
The last 90 days alone: 31,000 clicks and 4,636,949 impressions, 0.7% average CTR, 29.0 average position. Nearly half of the year's clicks came in the last three months — because of the late-October surge below.
Impressions were highest from November 2025 to March 2026, around 120,000–180,000 a day, then declined steadily through spring and summer 2026 to around 23,000–60,000 a day. Clicks stayed low most of the year, then surged sharply in late October. The biggest click day of the year was November 2, 2026: 1,828 clicks and 154,134 impressions. The biggest impression days were in winter, not at the click peak.
Each bar is one verified day from Google Search Console. October 31 and November 1 have no verified daily values in this pull, so no bar is shown for them. Source: Google Search Console, data through Nov 3, 2026.
The three winter bars are the biggest impression days of the year; the five late-October bars are the click-surge days. The ‖ mark is a break: spring and summer 2026 ran around 23,000–60,000 impressions a day (a range reported by Search Console, not daily points), so no bars are plotted there. Source: Google Search Console, data through Nov 3, 2026.
| Date | Clicks | Impressions |
|---|---|---|
| Jan 20, 2026 | 236 | 168,565 |
| Feb 2, 2026 | — | 167,057 |
| Mar 3, 2026 | — | 167,980 |
| Oct 28, 2026 | 1,017 | 71,424 |
| Oct 29, 2026 | 1,045 | 72,868 |
| Oct 30, 2026 | 1,015 | 64,317 |
| Nov 2, 2026 | 1,828 | 154,134 |
| Nov 3, 2026 | 1,243 | 124,488 |
“—” means the pull did not include a verified value for that day. No other daily values are plotted or implied anywhere on this page.
The searches that sent the most clicks over the last 12 months:
The pages that earned the most clicks over the last 12 months:
Source: Google Search Console, laws.com Domain property, data through November 3, 2026. Every number on this page comes from that pull. Nothing else is shown — no backlink counts, no rankings claims, no other metrics.
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